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April 15, 2006
Wife's message for Alzheimer's advert
THE words of a wife who is slowly losing her husband to Alzheimer's disease are being featured in a powerful advertising campaign.
Barbara Pointon, 66, has been caring for her husband, Malcolm, 65, at their home in Thriplow for 14 years.
Malcolm and Barbara Pointon Until dementia began to destroy his life, Mr Pointon was a brilliant piano player and music lecturer at Homerton College, Cambridge.
Now the couple's experience is being highlighted in a prime-time television campaign showing the devastating impact of the disease.
"Your brain is what makes you you. But what happens if it goes wrong?" asks Mrs Pointon in the advertisement.
"In the UK today (Monday, 03 April) 750,000 people have Alzheimer's disease or another form of dementia. My husband Malcolm is just one of them.
"It hasn't just switched off his memory. It has systematically shut down his life."
The advertisement, being launched by the Alzheimer's Society, also includes footage of the family and their friends before the illness.
The campaign is currently being shown on digital television channels, but will be shown on terrestrial television before May to tie in with an Alzheimer's storyline in ITV soap Coronation Street.
Mrs Pointon said: "The society has done so much for Malcolm and me, it is the least I could do to help. Without their help I would have gone under and given up a long time ago."
Neil Hunt, chief executive of the Alzheimer's Society, says the adverts are designed to make people think about dementia.
He said: "The death of Malcolm's memories depicted in this advert shows the shattering effect Alzheimer's disease has, not just on the individual but on everyone around them."
The impact of Alzheimer's on the Thriplow couple has previously been featured in a documentary, Malcolm and Barbara: A Love Story, which was voted by Channel 4 viewers as one of the 50 greatest documentaries.
One in 20 people over the age of 65, and one in five over the age of 80, are affected by dementia. More than 18,500 people under the age of 65 in the UK have the disease.
Source: Katherine Pateman. Wife's message for Alzheimer's advert. CEN News (3 April 2006) [FullText]
Barbara Pointon, 66, has been caring for her husband, Malcolm, 65, at their home in Thriplow for 14 years.
Malcolm and Barbara Pointon Until dementia began to destroy his life, Mr Pointon was a brilliant piano player and music lecturer at Homerton College, Cambridge.
Now the couple's experience is being highlighted in a prime-time television campaign showing the devastating impact of the disease.
"Your brain is what makes you you. But what happens if it goes wrong?" asks Mrs Pointon in the advertisement.
"In the UK today (Monday, 03 April) 750,000 people have Alzheimer's disease or another form of dementia. My husband Malcolm is just one of them.
"It hasn't just switched off his memory. It has systematically shut down his life."
The advertisement, being launched by the Alzheimer's Society, also includes footage of the family and their friends before the illness.
The campaign is currently being shown on digital television channels, but will be shown on terrestrial television before May to tie in with an Alzheimer's storyline in ITV soap Coronation Street.
Mrs Pointon said: "The society has done so much for Malcolm and me, it is the least I could do to help. Without their help I would have gone under and given up a long time ago."
Neil Hunt, chief executive of the Alzheimer's Society, says the adverts are designed to make people think about dementia.
He said: "The death of Malcolm's memories depicted in this advert shows the shattering effect Alzheimer's disease has, not just on the individual but on everyone around them."
The impact of Alzheimer's on the Thriplow couple has previously been featured in a documentary, Malcolm and Barbara: A Love Story, which was voted by Channel 4 viewers as one of the 50 greatest documentaries.
One in 20 people over the age of 65, and one in five over the age of 80, are affected by dementia. More than 18,500 people under the age of 65 in the UK have the disease.
Source: Katherine Pateman. Wife's message for Alzheimer's advert. CEN News (3 April 2006) [FullText]
posted by Dr. Koudinov @ 15.4.06
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