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April 07, 2006
Street star backed dementia campaign
Street fans have seen the Weatherfield factory boss Mike Baldwin's mental and physical health deteriorate in the last few months as he battles Alzheimer's. In a direct mail campaign, beginning today, Briggs, 70, whose final scenes after 30 years in the soap are broadcast on Friday, asks donors to support the society's work.
'Walk away'
The star said: "I was lucky when the director said 'cut' I could walk away from Alzheimer's disease.
"Thousands can't. To see someone like Mike affected by Alzheimer's does bring it home that it is not just older people who develop this dreadful illness and it isn't just the person with dementia who is affected, it's everyone around them too."
The society's fundraising director Jo Swinhoe said: "The latest Coronation Street storyline demonstrates that dementia can affect every street in the country, yet people with dementia and their families are not getting the care and support they need, and we still have so much to learn in our search for a cure."
Source: Daily Mail (5 April 2006) [FullText]
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